MOWI agrees to pay $1.3M in class action lawsuit alleging deceptive marketing
Mowi agrees to pay $1.3 million to settle US class action suit alleging deceptive marketing. As part of the agreement, the company will be forced to remove the terms 'sustainable' and 'eco-friendly' from some of its products sold in the United States.
Mowi branded Ducktrap salmon as "sustainable" and "eco-friendly." The lawsuit alleges Mowi’s products are instead “sourced from salmon that are farmed using unsustainable and environmentally destructive practices."
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