Protect Liverpool Bay
Apr 25, 2023
Updated: Apr 26, 2023
A single ocean net pen site can often contain around a million fish. The feed contains antibiotics and even pesticides in attempt to control deadly infectious viruses and sea lice. Also added to the feed is a synthetic form of a red pigment* called astaxanthin, this chemical colourant is used to make the flesh pink, otherwise, due to its unnatural diet the flesh would be grey. All this is dumped into the open ocean unfiltered along with their fish faeces which is equivalent to the sewage of a small city - devastating marine habitat, fouling shorelines and putting wild species at risk. Around the globe these multi-billion multi-national fish ‘farmers’ are being mandated out of public waters. Thank you Patagonia for taking a stand and spreading awareness.
*The industry uses semantics in order to manufacture doubt and confuse consumers insisting they don't *dye* the fish. Astaxanthin is a red pigment. The words pigment and dye in general terms are interchangeable, they are both COLOURANTS. Whether you call it a PIGMENT or a DYE, to be clear- astaxanthin is a food colourant. Here's an excerpt on the definition of astaxanthin from Wikepedia: